I Didn’t Think It Was Possible Either, Until This…
If we haven’t met, my name is Brian Moran...
I’ve been making money online selling simple digital products that take me a couple hours to make for the last 12 years……
...and they’ve brought in over $52,000,000.
But it didn’t start out that easy…
And a few years back, I was sitting right where you are right now.
Working a 9-5 job I hated...
Taking orders from someone else all day...
Not making enough money to buy a new house for my wife and I.
(here’s a picture of the basement apartment we were living in)
And feeling like I was wasting years of my life doing something I wasn't passionate about at all.
I got so fed up with where I was at in life, that I started endlessly searching for a way to start my own online business…...
where I could replace my income at work doing something I was excited about.
I stumbled into this brand new world, where I quickly realized thousands of people were making amazing money, simply by talking about what they're already passionate about…and turning that into little digital products that people happily paid for.
It honestly seemed to good to be true...but I had to try it.
So I got to work.…and like most people, I struggled. A LOT.
I spent 18 months making no hardly any progress…
I debated what my product was going to be for months
I spent a month figuring out how to build my website
Weeks creating…then recreating my course
Months blogging & posting to social trying to get visitors to my site
I even setup a landing page that was supposed to make people buy my course
…and after all that, I STILL wasn’t making sales.
None of it made sense honestly…but then everything changed.
I ran across a big competitor in my niche, a guy named Paul Reddick.
Paul clearly knew something I didn’t.
From the looks of his website…he had thousands of customers, a huge audience, and clearly was making a ton of money…I just didn’t know how.
Luckily we connected and hit it off…and he ended up paying my way to Boston to an event he was running with a group of guys he was coaching.
He took us all to a Red Sox game…and I explained how my site was just not working.
Then he said something I’ll never forget…
“Stop Selling 'Traditional' Courses!”
Paul explained that trying to sell a typical “course” was killing my chances to make money.
It didn’t make any sense to me, until he explained why.
“Everyone thinks a “course” needs to be this massive product…with tons of videos…resources…and guides that solves a dozen problems.”
“Which means you end up pricing it at $100…or $500…or even $1,000”
“Selling a typical course like this to someone who doesn’t know you yet is extremely hard…and means that you have to become an expert marketer or salesman. Which you’re not. That’s why no one is buying it.”
Now it made total sense to me. After my anger subsided (because I just realized I wasted 18 months of my life on something that had no chance to succeed from the start)…
I realized that so many of the top brands, companies and influencers are doing the same thing:
Tony Robbins - he sells his book for $13.19 on Amazon...and that's how most people discover him (and then end up paying him $2,000 to $10,000 to attend his events)
Tim Ferris - he became famous with a simple $14.99 book called The 4-Hour Work Week, now he charges $150,000 to speak at events
Tai Lopez, Ryan Deiss, Frank Kern and countless others - all have super cheap products that anyone can buy, but they pulls in millions and millions in sales each year
The "Micro" Course Phenomenon...
Needless to say…I was dying to know what the solution was, so I asked Paul.
“You need a mini course or ebook…something small...something super cheap…that solves just 1 simple problem for people…and you can be terrible at marketing, but it will still sell like hotcakes.”
My mind started racing as the entire strategy became clear in my head.
This was my problem! I wasn’t good at marketing or sales yet…and this should solve it!
So I did something every successful entrepreneur has to do at some point...
I took a leap of faith...and I trusted Paul.
I raced home and got to work...
That's When The Money Started Flowing In…
A few months later...I had replaced my income at my full-time job...pulling in $5,000 in a single month.
...and a few months later, I was pulling in $80,000 per month.
Needless to say…my life changed forever.
I finally left that job...
I went from waking up at 5am to get ready for work, to sleeping in because I could stay up late watching movies with Aimee. (my wife)
We built our dream home…
We took trips we had only ever dreamed of taking…
I picked up old hobbies that I didn't have the time for before.
I could work whenever I want...from wherever I wanted to.
And I had complete control.
Control over my income. Control over my schedule. Control over my life.
I was making insane money simply by sharing my knowledge with the world.
(and I wasn’t a well-known "expert" or "guru" in my niche)
Here’s What Happened Next...
A few years later, my brother Scott and I had reached the $1,000,000 per year level with our little website…
...and it was pretty much on autopilot. (we only had to spend about 5 hours a week working on it)
...so we decided to build our own course software platform because most of the tools out there suck, or they’re way too expensive.
It turned out so easy to use, that we decided to start letting other people use it in 2014, and we called it SamCart. (the “SAM” stands for “sales & marketing…because SamCart practically convinces people to buy your course for you)
SamCart now has 25,000+ course creators using it every day…but…
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